August 23rd, 2007

stimorol

сначала всем интересно посмотреть рекламу (статистика youtube)

Интеграция рекламы в youtube наложением полоски, похоже, воплощается в жизнь.
WSJ: Resembling a popular ad model cropping up on a number of other video sites, YouTube's new format is a semitransparent ad that appears on the bottom 20% of the video. The ad shows up after a video plays for 15 seconds, and disappears 10 seconds later if the viewer doesn't click on it.
...
75% of viewers watched the entire ad. The ads had five to 10 times greater click-through rates than standard display ads that appear on Web sites,